Success, Trends and Influence of Social Media in Mainstream Media

Tim Dunlop

“At the New News conference at the Wheeler Centre in Melbourne in October 2015, run under the auspices of the Centre for Advancing Journalism at Melbourne University, I chaired a session on the various ways in which organisations and individuals are using social media to reach audiences. The panel consisted of a doctor, Ash Witt, who uses social media to encourage discussion of end-of-life issues; a solo blogger, Phoebe Montague, who uses social media as part of developing an online presence around her fashion journalism; Amy McQuire, an independent journalist who is part of the growing use of social media as a way of developing a platform for Indigenous voices often ignored by the mainstream media; and Isabelle Oderberg, who runs social media and engagement for the Australian Red Cross …”